23rd January 2010 (0 Comments)

Gone are the days when the men in white coats drove the innovation process. In today’s Wikinomic world, it is the forward-thinking consumer saying ‘this is what we want, now go and make it’. Instant Grass has been using its Colab process for the last 2 years in South Africa, Russia and Japan to help global and local companies harness the power of consumer collaboration to inspire, generate and evaluate new product and packaging ideas.

From Levi”s Eva jeans, to new mobile applications, from new drinks and chocolate bars to new retail designs and activation concepts, we’ve solved our clients’ problems with simple and relevant ideas from the best Creative Director around: the consumer.