04th November 2009 (0 Comments)

So… these days brands have to be one step ahead of consumers. Or better yet, they have to save consumers making an extra unneccesary step to experience their brand. Here’s a cool recent example spotted (and sampled) by one of our CT grasses:

“Dude, how AWESOME are these rtd’s (ready to drink beverages) of your favourite mix?! Captain Morgan & Cola and Bertram’s & Ginger Ale have hit the bottle stores with much appreciation. Perfect for picnics, drinks on the beach and festivals! You know I seem to remember these mixes before but they’ve always been generic… I don’t want “rum & coke”!! I want the brand I know and the brand that I love! FINALLY someones getting it! It’s like they read our minds. Bring on the Jack & Coke guys.”