We recently came across one of the worlds coolest campaigns… thanks to our mate Mr Dan Nash. Life is all about making compromises right? Those who are in serious relationships will have heard the word ‘compromise’ once or twice. Often our better halves book us weeks / months in advance for a certain event. Be it dinner with the folks, drinks with her boss, or that concert she has been dying to see… they make sure they give us the date (often as we are busy doing something else) and we HAVE to remember that. Then, only a day or two before the event, we all have that moment… F$*K! We remember that it’s the biggest match of the tournament, and murphy’s law… its at the same time as our engagement with our better half.
One has to be so careful when it comes to down one of the most sacred things left for guys… an evening of watching football (soccer) or rugby with our mates. Because so often these special moments are lost, and we are left holding onto an unfulfilling highlights package, and a bitter, distant memory of a heated argument….
And that is why Heineken is so clever… to remind us about how special these moments are. Watch below… sit back and be ready to have chills sent down your spine…
Sex has been employed in advertising since the beginning of time. Yes on the 8th day God created advertising. Over the past two decades, the use of increasingly explicit sexual imagery in consumer-oriented print advertising has become almost second nature. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. So its a no- brainer that it increases demand in a particular product.
The psychology behind it is simple. It is very effective method for attracting immediate interest, holding that interest, and, in the context of that interest, introducing a product that somehow is linked with that interest… In this day and age the consumer’s attention span is narrowing and the number of brands trying to grab our short attention through various channels and mediums has grown exponentially. Hence a brand has only a couple seconds to catch your eye…
So although it can be seen as a taboo and certain ads get a lot of flak… here are a couple examples of Brands we feel here at IG that have got it just right…
I am sure you have all seen the Kylie do her thing (rather well… i might add) for Agent Provocateur… if not check this out… its in the Top 10 most Viral Videos on YouTube.
Then some of you may have seen Diesel’s Summer/Spring 2010 campaign. They are blatantly using sex to market their new denim range in their campaign titled “Sex Sells: Unfortunately we sell jeans.” It’s clever, simple and uses the overdone but yet true Sex Sells motto effectively.
Then lastly, whilst browsing our good friend Chris Rawlinson ’s blog I came across the latest ad for a a Brazilian beer brand called Devassa. After paying what I am sure was a HUGE SUM OF MONEY, they managed to get Paris Hilton to play with their beer. . The ad was done by Agencia Mood, and so far the above clip has received no less than 3 separate investigations for sexism, being too sensual, and encouraging drinking ! Its always better when someone complains, just makes the ad more ‘buzzable’
Enjoy…
Right I need a beer…. so with that, that’s all from me for now… will add any new ones I come across so keep checking our blog…
