So one day Ian “aka Bert” walked into the office waving this book around and said…”We’re in it!” We at Instant Grass are always stoked to get published in any shape or form. This is what it said: “African youth marketing companies such as Youth Connectivity and trend-spotting agency Instant Grass have built networks to spot trends among youth in South Africa. The network of “grasses” (young people who are vanguards of urban cool) reported on the trends they have spotted influencing local street culture and dress. Some of the most unusual finds were the nerd look (based on Urkel of the U.S based Family Matters television show) or the “ruged soul” look of rugged denim pants and t-shirts…”

It continues to talk about how companies used such insights to create products targeted for the youth market.

Next time you in a book store, write this title down… it’s a really interesting read…

At the end of last year IG had a flippn rad opportunity to feature some of our top grasses and trend forecasters in the Cosmopolitan Magazine  January issue Style Counsel pages done by none other than Cape Town’s own style guru Robyn Cooke. So here we are looking good and enjoying our mild fame. If you don’t already have a copy hop out and get one before it’s too late.

OR click this link to see a digital copy of the pages:

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