Looking to catch a different movie experience all together? Check this out:

“The Grand Daddy s’ Pink Flammingo cinema was officially opened to the public on 22 October 2009. Celebrating the silver screen in a silver setting – beneath the night sky, the cinema is set in the middle of the seven vintage Airstream trailers that have been reinvented on the roof of the hotel as hotel rooms by local artists. The cinema’s heated in winter & cooled in summer, making it an experience to enjoy all year round. The cinema will showcase contemporary classic with the screening twice a week.”

Instant Grass launches Digilogue™, the definitive insight-driven planning tool for digital strategy.

Instant Grass today announced the launch of their new consumer insight tool, Digilogue™, which helps marketers to connect effectively with the digital lives of consumers.

Digilogue™ is based on an in-depth, on-going dialogue with consumers aged between 14-35 yrs, and brings to life the different tribes of digital users, and defines the rules of engagement for marketers. On a brand specific level, it identifies the appropriate connections and content for a brand to build a digital dialogue with its consumers.

“The digital world presents a fundamental challenge to conventional communications thinking. The power has shifted to the consumer, who is now in full control of the messages that are received and believed.” says Brad Shrimpton, MD of Instant Grass. “Too often, a brand’s digital strategy is driven from a web technology or creative perspective, overlaid by conventional media ‘interruption’ thinking. It’s time to let consumers drive the digital dialogue. After all, it’s their world.”

Digilogue™ will be unveiled at a workshop event, in collaboration by Huddlemind, the leading Social Media think tank, on 27 November 2009 at the UCT Graduate School of Business, V&A Waterfront. For reservations, or for further information, visit www.digilogue.co.za.

Here’s an interesting news service for your mobile:

“MTN and BBN aka Babe News Networks is doing something pretty cool. Subscribe to Babe News for only R10 a month and you will receive the days news headlines MMS’d directly to your phone each morning, Monday to Friday. That works out to a mere 50c per video to see what the latest headlines are as well as some gorgeous babes. The catch with this new excitement is that you have to be an MTN subscriber and for something like this I think many guys will chose this network over the rest so that they too can “educate” themselves on what is happening in the world news. Boys will be boys.”

So… these days brands have to be one step ahead of consumers. Or better yet, they have to save consumers making an extra unneccesary step to experience their brand. Here’s a cool recent example spotted (and sampled) by one of our CT grasses:

“Dude, how AWESOME are these rtd’s (ready to drink beverages) of your favourite mix?! Captain Morgan & Cola and Bertram’s & Ginger Ale have hit the bottle stores with much appreciation. Perfect for picnics, drinks on the beach and festivals! You know I seem to remember these mixes before but they’ve always been generic… I don’t want “rum & coke”!! I want the brand I know and the brand that I love! FINALLY someones getting it! It’s like they read our minds. Bring on the Jack & Coke guys.”

How do you sell a premium product at a discounted rate without loosing that exclusivity?

“How great is this. Red Bull was representing at Rocking the Daisies in a BEEEEG way. They had the electro tent, awesome DJ’s, their own bar, and their super awesome landrover… but what I loved even more than all that was their “Energy Hours”. Twice a day they had an hour where Red Bull & Vodka was sold at a discounted price from all bars. At 4pm – 5pm and again from 11pm – 12pm, Vodka Red Bull’s were sold for R20… perfect as those are the exact times when you need a kick! Festival going takes it out of you hey! Great way to discount a premium product without losing any brand appeal and making consumers feel like it’s charity!”